Firm partners PUMA for fitness event

Verve has announced a partnership with PUMA for its VerveLife fitness event.

According to the firm, the buildup for the events kicked off recently, with satellite events in Uyo and Asaba. Enugu, Port Harcourt, Benin, Ibadan, and Abuja were also billed to host satellite events. It stated that the fitness event was also expected to make its debut in Kenya soon.

In a statement, the Executive Vice President, Marketing and Communications, Interswitch Group, Cherry Eromosele, said, “We are pleased to welcome PUMA on board as one of our partners for VerveLife 5.0. Last year, we successfully delivered an extraordinary event that left attendees demanding more.

“This year, we are set to up the ante, working with key partners like PUMA as we jointly advocate for a healthy lifestyle for Nigerians.”

Commenting on the collaboration with Verve, the Marketing Coordinator of PUMA Nigeria, Ladun Bamgbose, said “This partnership allows PUMA to promote the brand in what is arguably Sub-Saharan Africa’s largest annual fitness event.”

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